JOIN US FEBURARY 18TH, 2021 for our
VIRTUAL Education Conference & Tradeshow
VIRTUAL Education Conference & Tradeshow
The Utah Apartment Association was unable our annual conference last year but the show will go on this February Virtually.
And, because of the virtual format, instead of just being able to attend 4 education sessions, all registrants will be able to access all sessions - a total of over 16 sessions for one low price of $45! If you registered for the 2020 conference, no problem! We've transferred your registration to this event for you.
How the virtual conference will work?
The first component will be a virtual exhibit hall where sponsoring suppliers will be highlighting their products and services and waiting to make connections with you. We could not do this event without sponsors, so we encourage you to spend time in the virtual exhibit hall and we will be providing lots of incentives and prizes for you to connect with the suppliers you need to see anyway.
Educational Content
There will be the most incredible content ever at our conference. Virtual formats allow us to bring national speakers/content to Utah in a cost effective way! In addition, instead of having to pick one class per hour, 4 total for the day, in this virtual format you will be able to go back and listen to all 20 anytime in the 30 days following the conference!
See below to learn about the incredible education sessions we have lined up!
And, because of the virtual format, instead of just being able to attend 4 education sessions, all registrants will be able to access all sessions - a total of over 16 sessions for one low price of $45! If you registered for the 2020 conference, no problem! We've transferred your registration to this event for you.
How the virtual conference will work?
The first component will be a virtual exhibit hall where sponsoring suppliers will be highlighting their products and services and waiting to make connections with you. We could not do this event without sponsors, so we encourage you to spend time in the virtual exhibit hall and we will be providing lots of incentives and prizes for you to connect with the suppliers you need to see anyway.
- Check in at each booth and you will be entered in to win $50-$100 amazon gift cards and more from each sponsor
- Check in at all booths and you can be one of two people to win $250 amazon gift card
- Each booth will have info on the company, products, people, and many will include videos you can watch. Be sure to explore each unique booth as there will be hidden prizes embedded in the content you can redeem throughout the day
Educational Content
There will be the most incredible content ever at our conference. Virtual formats allow us to bring national speakers/content to Utah in a cost effective way! In addition, instead of having to pick one class per hour, 4 total for the day, in this virtual format you will be able to go back and listen to all 20 anytime in the 30 days following the conference!
See below to learn about the incredible education sessions we have lined up!
Schedule:
8 AM Virtual Exhibit Hall is OPEN!
Four $50 amazon gift cards will be given away specifically to attendees who are perusing and checking in at booths between 8-9 AM
9:30 AM Education Session One

“Successfully Creating Utilizing and Closing Virtual Tours” with Lisa Trosien
Prospects today have a variety of options for touring apartments: in-person, self-guided and virtual tours are all available. But do you know how to create the best possible virtual tour and how to close your prospect during the tour?
When it comes to virtual leasing, there are many approaches and technology options to consider along with processes, best practices and more. In this Speedy Session, Lisa will explore how to make virtual leasing an effective, conversion-focused strategy for you and your teams as well as how to successfully walk your prospect through the tour, get them comfortable with the technology and most importantly CLOSE THEM SUCCESSFULLY!
Prospects today have a variety of options for touring apartments: in-person, self-guided and virtual tours are all available. But do you know how to create the best possible virtual tour and how to close your prospect during the tour?
When it comes to virtual leasing, there are many approaches and technology options to consider along with processes, best practices and more. In this Speedy Session, Lisa will explore how to make virtual leasing an effective, conversion-focused strategy for you and your teams as well as how to successfully walk your prospect through the tour, get them comfortable with the technology and most importantly CLOSE THEM SUCCESSFULLY!

“Speed to the Lead - The Art of Closing on the First Visit” with Kate Good
People are too busy to simply tour an apartment. They are contacting you because they want to lease an apartment. So why do we treat them like they are “just looking”? Don’t be fooled by the vocabulary your customer uses. Just looking means I have not found what I am going to rent. This program will teach every marketing professional and leasing consultant the art and science of closing on the first visit.
People are too busy to simply tour an apartment. They are contacting you because they want to lease an apartment. So why do we treat them like they are “just looking”? Don’t be fooled by the vocabulary your customer uses. Just looking means I have not found what I am going to rent. This program will teach every marketing professional and leasing consultant the art and science of closing on the first visit.

Preventative Maintenance on a Budget – Michael Olvera, National Trainer, HD Supply
In recent times our budgets have seen some major challenges and strains and often PM gets set aside. In this webinar we will show you how to maximize your savings not only on utility’s but also labor as well. Our experts will show you how to make small adjustments that will add up big.
In recent times our budgets have seen some major challenges and strains and often PM gets set aside. In this webinar we will show you how to maximize your savings not only on utility’s but also labor as well. Our experts will show you how to make small adjustments that will add up big.
New Laws for Property Managers
Learn the newest laws passed by the 2021 legislature and discuss what laws may be on the agenda at the next legislative session. Also discuss federal and local laws that are evolving and how they impact your operations.
Current Issues in Fair Housing with the Utah Apartment Association
Fair Housing can be a difficult maze to navigate, with expensive penalties for doing it wrong. Learn about the most pressing Fair Housing issues that are impacting Utah Rental Owners and Managers.
Learn the newest laws passed by the 2021 legislature and discuss what laws may be on the agenda at the next legislative session. Also discuss federal and local laws that are evolving and how they impact your operations.
Current Issues in Fair Housing with the Utah Apartment Association
Fair Housing can be a difficult maze to navigate, with expensive penalties for doing it wrong. Learn about the most pressing Fair Housing issues that are impacting Utah Rental Owners and Managers.
10:45 AM Education Session Two

“Maximizing Leads in Today’s Market ” with Lisa Trosien
Leasing as we know it just took a big turn. Leads that were important before have now become a precious and much more scarce commodity. So how do you handle leads today? In this Speedy Session with Lisa Trosien, you will learn how to build interest, create desire, and most importantly, make your customer feel secure in knowing your company is on top of what is going on in today's world.
Leasing as we know it just took a big turn. Leads that were important before have now become a precious and much more scarce commodity. So how do you handle leads today? In this Speedy Session with Lisa Trosien, you will learn how to build interest, create desire, and most importantly, make your customer feel secure in knowing your company is on top of what is going on in today's world.

“Perfect 10 Leasing” with Kate Good
Everyone wants to ace their shopping reports and our best leasers often do. So that means that everyone should have the accelerated skills to get a perfect score. In this program, Kate shares her secrets for better leasing. Soon she can make this happen for your team. This is THE LEASING FORMULA of the future.
Everyone wants to ace their shopping reports and our best leasers often do. So that means that everyone should have the accelerated skills to get a perfect score. In this program, Kate shares her secrets for better leasing. Soon she can make this happen for your team. This is THE LEASING FORMULA of the future.

UV-C & Odor Abatement – Michael Olvera, National Trainer, HD Supply
Although UV-C lights are not new technology it’s become a new technology to our industry, in today’s times it has become highly regarded as another layer of protection in keeping your facilities open and safer for your staff and guests. We will discuss the different options and installation conversations of the UV-C lights as well as the maintenance recommendation. Next, we will talk on odor abatement. Let our experts walk you through the various options and considerations for getting odors under control.
Although UV-C lights are not new technology it’s become a new technology to our industry, in today’s times it has become highly regarded as another layer of protection in keeping your facilities open and safer for your staff and guests. We will discuss the different options and installation conversations of the UV-C lights as well as the maintenance recommendation. Next, we will talk on odor abatement. Let our experts walk you through the various options and considerations for getting odors under control.
Retention & Turnover with the Utah Apartment Association
Come learn about improving vacancy and turn time. This class will cover retention tips and strategies, turnover systems, preventative maintenance to reduce turn times, speeding up your processes and best practices to implement in your business.
Sexual Harassment in Housing is Illegal - Michele Hutchins
This session will provide information on how to recognize sexual harassment and the housing providers responsibilities to address it when it occurs. Learn about the two legal doctrines under sexual harassment: “quid pro quo” and “hostile environment.” Identify steps to prevent sexual harassment, how to provide appropriate responses to harassment, and ensure it doesn’t occur in your housing.
Come learn about improving vacancy and turn time. This class will cover retention tips and strategies, turnover systems, preventative maintenance to reduce turn times, speeding up your processes and best practices to implement in your business.
Sexual Harassment in Housing is Illegal - Michele Hutchins
This session will provide information on how to recognize sexual harassment and the housing providers responsibilities to address it when it occurs. Learn about the two legal doctrines under sexual harassment: “quid pro quo” and “hostile environment.” Identify steps to prevent sexual harassment, how to provide appropriate responses to harassment, and ensure it doesn’t occur in your housing.
2:15 PM Education Session Three

“Customer Service in the COVID Era” with Lisa Trosien
Has living with lockdowns, facemasks, lots of handwashing and social distancing made you a bit out-of-sorts at times? It's definitely affecting your residents and prospects! Customer Service has done almost a 180 in this oh-so-weird-world we are living in now. You now need an extra dose of patience to perform even the most BASIC customer care. So, how can you keep your cool when your customer is losing theirs over noisy neighbors, closed amenities, and just overall grumpiness at the state of the world today? I'll show you how to not only handle your customers but yourself in this valuable session.
Has living with lockdowns, facemasks, lots of handwashing and social distancing made you a bit out-of-sorts at times? It's definitely affecting your residents and prospects! Customer Service has done almost a 180 in this oh-so-weird-world we are living in now. You now need an extra dose of patience to perform even the most BASIC customer care. So, how can you keep your cool when your customer is losing theirs over noisy neighbors, closed amenities, and just overall grumpiness at the state of the world today? I'll show you how to not only handle your customers but yourself in this valuable session.

“50 Ways to Market, Connect and Create a Customer” with Kate Good
We are wired for connection. We are designed to want relationships with people and to need people. Yet if we’re honest the biggest cause of stress, anger and frustration in our lives are often caused by people! So, the very thing we need, want and desire is the very thing that drives us crazy! In this session you’ll discover how to effectively deal with the difficult people in your life in ways that build connection and trust, and without making any situation even worse.
We are wired for connection. We are designed to want relationships with people and to need people. Yet if we’re honest the biggest cause of stress, anger and frustration in our lives are often caused by people! So, the very thing we need, want and desire is the very thing that drives us crazy! In this session you’ll discover how to effectively deal with the difficult people in your life in ways that build connection and trust, and without making any situation even worse.

Refrigerator Troubleshooting - Michael Olvera, National Trainer, HD Supply
In the last 5 years there has been tremendous changes to the top mount refrigerators having a good understanding of the repair and diagnostics will aid technicians in locating and repairing on the first call. We will start the discussion on safety and tools then start to pose different work order situations. As we present the different work order situation, we will talk on how to use your meter and tools to identify the problem and different solutions on the repairs to return the refrigerator to normal working operation.
In the last 5 years there has been tremendous changes to the top mount refrigerators having a good understanding of the repair and diagnostics will aid technicians in locating and repairing on the first call. We will start the discussion on safety and tools then start to pose different work order situations. As we present the different work order situation, we will talk on how to use your meter and tools to identify the problem and different solutions on the repairs to return the refrigerator to normal working operation.
Removing Emotion from Emotional Support Animal Requests - Utah Apartment Association
Let’s be honest…..most housing providers feel taken advantages of by people claiming they need an emotional support animal. We see assistance animal fraud often. So its understandable that emotions bubble to the surface on this topic. But there is too much liability, too much hassle, too much work, pain, bother, frustration and bad publicity on the line if we act emotionally. Review the rules and learn tactics and systems to ensure your emotions never get the better of you when dealing with requests for emotional support animals.
Tips and Tricks for Improving Vacancy
We’ve all heard it before: TIME IS MONEY! In this session you’ll learn about the newest strategies and tips for improving your vacancy and turn times from systems to speeding up your process and preventative measures and steps you can take to reduce turn times across your portfolios.
Let’s be honest…..most housing providers feel taken advantages of by people claiming they need an emotional support animal. We see assistance animal fraud often. So its understandable that emotions bubble to the surface on this topic. But there is too much liability, too much hassle, too much work, pain, bother, frustration and bad publicity on the line if we act emotionally. Review the rules and learn tactics and systems to ensure your emotions never get the better of you when dealing with requests for emotional support animals.
Tips and Tricks for Improving Vacancy
We’ve all heard it before: TIME IS MONEY! In this session you’ll learn about the newest strategies and tips for improving your vacancy and turn times from systems to speeding up your process and preventative measures and steps you can take to reduce turn times across your portfolios.
3:30 PM Education Session Four

“The Power of Positive Communication ” with Lisa Trosien
Communicating with people should be easy, shouldn't it? But miscommunication is the root cause of 75% of customer service issues. In this Speedy Session, learn how to communicate positively in this session! You'll find out about using emojis in email (yes, you actually can use them effectively, but there are rules to follow); the best way to communicate bad news to anyone whether they are residents, prospects or staff, how to deal with the resident who comes in EVERY SINGLE DAY and doesn't leave, along with more of those somewhat 'difficult' personality types.
Communicating with people should be easy, shouldn't it? But miscommunication is the root cause of 75% of customer service issues. In this Speedy Session, learn how to communicate positively in this session! You'll find out about using emojis in email (yes, you actually can use them effectively, but there are rules to follow); the best way to communicate bad news to anyone whether they are residents, prospects or staff, how to deal with the resident who comes in EVERY SINGLE DAY and doesn't leave, along with more of those somewhat 'difficult' personality types.

“Social Messaging for Today” with Kate Good
Tough times call for smart messaging. Learn how to create a bonded community of customers through actionable social messaging. In times of distress, the way you respond could be an incredible retention tool. Supporting your brand could be a matter of saying the right thing. Kate Good will share examples and ideas related to:
Tough times call for smart messaging. Learn how to create a bonded community of customers through actionable social messaging. In times of distress, the way you respond could be an incredible retention tool. Supporting your brand could be a matter of saying the right thing. Kate Good will share examples and ideas related to:
- Get your residents participating in the idea that we are “all in this together”
- What to say and when to say it
- How to deliver bad news
- Build a stronger sense of community to impact the reputation of your brand for years to come
Tenant Screening & Rental Agreements with the Utah Apartment Association
A class covering setting rental criteria, tenant risk factors and creating a consistent process for tenant screening and the application process. Understanding rental agreements, addendums and forms is essential to your success. We will walk through all the important contracts and forms so will understand and know how to properly use them.
A class covering setting rental criteria, tenant risk factors and creating a consistent process for tenant screening and the application process. Understanding rental agreements, addendums and forms is essential to your success. We will walk through all the important contracts and forms so will understand and know how to properly use them.
Thank you to all of our 2021 Virtual Education Conference and Tradeshow!